What is On-Page SEO?
What is On-Page SEO?
On-page SEO (otherwise called "nearby SEO") is the act of enhancing site page content for web crawlers and clients. Normal on-page SEO rehearses incorporate enhancing title labels, content, inside connections and URLs.
This is unique in relation to off-page SEO, which is upgrading for signals that occur off of your site
Why is On-Page SEO Important?
Does traditional on-page SEO still make a difference in 2021?
Yup!
But if you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag.
That said:
There’s more to on-page SEO than cramming keywords into your page’s HTML.
To rank your content in 2021, you also need to optimize your content for:
- User experience
- Bounce Rate and Dwell Time
- Search Intent
- Page loading speed
- Click-through-rate
Envelop Your Blog Post Title by an H1 Tag
The H1 tag is like a mini title tag.
In fact, Google has stated that using an H1 tag “helps Google understand the structure of the page”.
Most platforms (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
But that’s not always the case. You want to check your site’s code to make sure your title is wrapped in an H1. And that your keyword is inside of that H1 tag.
Envelop Your Blog Post Title by an H2 Tag
Include your target keyword in at least one subheading. And wrap that subheading in an H2 tag.
Will an H2 tag make or break your on-page SEO?
Nope. But it can’t hurt. And my own SEO experiments have shown me that wrapping your target keyword in an H2 tag can make a dent.
Here’s an example of this strategy in action (target keyword=”content marketing tools”):
Keyword Frequency
Catchphrase Frequency is actually similar to it sounds: It's how often your watchword shows up in your substance.
Google might reject that utilizing a similar catchphrase on different occasions makes a difference. However, SEO stars with experience will let you know that it most certainly works.
Consider it thusly:
Envision that you have a page that Google THINKS is about a particular catchphrase. However, that catchphrase just shows up once on the page.
Optimize Title and Description Tags
In this chapter, you’ll learn how to optimize your title and meta descriptions for SEO.
According to Google, title tags still “help a lot” with your rankings.
So they’re worth optimizing.
And it’s the same story with your description. Google may not use your description to understand the content on your page, but searchers use it to figure out which result to click on.
So if you want to write SEO-friendly title tags and descriptions, this chapter is for you.
Front-load Your Title tag
In my opinion, your title tag is the most important on-page SEO factor.
That’s because your title tag gives search engines a high-level overview of what your page is all about.
In my experience, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
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